Adidas unveils new basketball shorts with Jordan Brand logo at Madison Square Garden
Adidas is teaming up with Jordan’s Jordan Brand to launch a new basketball collection.
The shoe is the first Jordan brand collaboration with the company, which has already released a pair of sneakers inspired by the NBA champion.
Jordan Brand is a global apparel company with a global brand portfolio.
The brand is responsible for sports, accessories, and consumer goods brands, as well as apparel, accessories and footwear.
The Jordan Brand includes a diverse collection of athletic shoes, apparel and accessories that are engineered to provide premium performance, comfort and style.
The company also markets footwear, apparel, and accessories through its online store and through retailers including Walgreens, Kohl’s and Macy’s.
Adidas has been a partner of the NBA and the NBA Players Association since 1999, when it was named one of the first five endorsers for each of the five teams.
Jordan Brand was added to the league in 2011.
The NBA has been actively seeking new sponsorships for Jordan Brand since the brand joined the league’s “Coaches Campaign,” which is led by the league.